A lot of people think that a good Alexa rank will increase their SEO and boost traffic.
Unfortunately, I must say it doesn’t.
Alexa rank isn’t actually accurate and most bloggers/webmasters don’t often care about it.
There are certain benefits to a lower Alexa rank.
Advertisers and sponsors use Alexa rank to sort websites in many advertising networks. It’s used as a general metric to gauge internet traffic.
When it comes to SEO, I don’t think Alexa is important.