I read the following question in a popular internet marketing forum asking what to do when a competitor outranks your video? Here’s the exact question:
As the title says, what would you do if one competitor outrank your client’s video?
From Google and Youtube?
And on the other hand, how can this be done
Youtube SEO: How to Outrank Your Competitor’s Video
Ranking Youtube videos is easy and I have successfully ranked a bunch of videos for some high converting keywords using this Youtube SEO guide.
If you follow that guide, then you will be able to outrank most videos in Youtube and Google easily.
If you or your client’s video is getting outranked, here’s a step by step guide on how to outrank your competitor’s video:
Step 1 – Analyze Your Competitor’s Backlinks
If you have the main keyword in your Youtube video title and still get outranked, then your competitor has better links than you.
The best way to outrank them is to analyze their links then try to get links from the same websites.
Head over to OpenSiteExplorer or MajesticSEO and take a look at their backlinks.
Ask yourself a few questions:
- Where are these backlinks coming from?
- Any they paid links or free links?
- Is he using a private blog network?
- How can I get the same links?
Create a list of the top 10 best backlinks and visit the website to see where they are coming from. If the website has a contact form, then contact the webmaster and ask for a link.
If they look like a PBN, then you need to invest in a private blog network yourself. Just try to get similar links and you should be able to overtake him.
Step 2 – Start Building Social Bookmarking Links
Social bookmarking links work great for Youtube because the domain has so much authority. While they may hurt a normal domain, I have noticed a big jump in rankings when sending these links to Youtube videos.
I’ve gone from page 3 to page 1 with these easy links alone. Go to Fiverr and purchase the CrorkService Social Bookmarking package for $5. You get over 1,001 social bookmarking links for just $5. The links are great value for the money.
Step 3 – Optimize Your Description with more longtail keywords
Ranking for your main keyword is great but you are missing out on easy longtail keywords that probably convert even better.
Use Suggester to get a big list of longtail keywords then add them to your Youtube descriptions. This will help you video rank for more low competition keywords as well.