In 2011, One of my biggest financial websites got hit with a sitewide anchor text penalties that shut off 80% of my traffic overnight. More on that later.
Many SEOs believe sitewide links are unnatural, but I disagree to some extent. Sitewide links give importance to evergreen content no matter which page your visitor lands on.
Anyway, I want to share some caution with this technique… still, I have seen it work with amazing results on a variety of websites in various industries.
Example of Rooshv’s footer links
Rooshv.com Organic Search Traffic
2. 24/7 Wall St
Example of 247Wall St’s Footer Links
247 Wall St Organic Traffic
In each of the above examples, we haven’t seen a major decrease in search engine traffic. Google rewards these websites for their linking strategy because it helps the user.
Why Related Footer Links Work?
I’ve noticed these links for a long time now but am finally starting to give them more attention. I think they work well because:
- Increases Pageviews throughout Network Sites: Recycling traffic is an old technique to boost pageviews on your website.
- Boost Page Relevancy: Google sees this related content and it helps the user find targeted information.
- Add Unique Content to the Page: Every day, you get unique content added to your footer when newer articles get published
- Send Link Juice Through the Network: This is a link builders dream. Send juice throughout your website without lifting a finger.
How to Get These Footer Links
- Build a Public Blog Network: Create a network of helpful sites then link them together publicly. You are providing great content, not gaming Google.
- Buy Sponsorships on Related Sites: Many websites are goldmines for this tactic. Approach a webmaster and offer them a monthly fee for placing your RSS feed in their footer.
- Relationship Building: Simply ask a website friend to swap your RSS feeds.
The easiest way to build these links is using RSS feeds. If you use WordPress, your RSS feed will be:
Adding Your RSS Feed to Your Footer in WordPress
Go to Widgets -> Select the RSS widget -> Enter your RSS feed then place it in your Footer section of your widgets.
That’s it! This is a quick and easy way to build relevant backlinks to help your visitors and Google better understand your website.