8 Proven SEO Strategies for Coupon Websites

Coupon and Promotion code websites are some of the biggest money makers online. I didn’t realize the profit potential of coupon sites until I provided coupons for financial products on my own websites. I picked high profit offers from CJ (Commission Junction) then created coupon codes for these offers.

In order to rank my websites #1 in Google, I used a bunch of different on-page and off-page SEO strategies to get click and drive conversions.

In this article, you will learn how to do SEO for coupon sites and improve organic rankings for your website.

#1 – Organize Your Codes into Silos

A silo is a proven SEO strategy to send link juice throughout your website. Silos make it easier for Google bot to find your content plus readers enjoy the natural layout.

#2 – Use clean URLs

Use a natural looking URL structure to categorize your coupon codes. RetailMeNot uses the following URL structure:


This URL structure is SEO friendly and makes it simple for users to understand.

#3 – Use Brand Match Sitewide links for your best converters

After a while, you will discover which pages are your best money makers. You want to send sitewide links to these pages. However, don’t make the mistake of using exact match sitewide links. You could trigger a Google Panda penalty. Instead, I recommend using brand match sitewide links.

For example, use the anchor text “Amazon” instead of “Amazon Coupon Codes”. Use the brand name of the store as the anchor text. This is also user friendly, too.

#4 – Use Google related keywords on your page

Google related keywords appear the bottom of Google search results. Add these keywords to your coupon pages to improve SEO for a variety of search terms. Your visitors will use a combination of terms like: Coupon codes, discounts, promotion codes, and deals. Discover these exact related keywords then add them to your content without stuffing keywords.

#5 – Use Date Modifiers

Date modifiers are numbers like “2015” or “May 2015” that show visitors your coupon codes are fresh. Godaddy is probably the best example of this. Godaddy constantly updates its coupon codes so people will search something like this “Godaddy Coupon May 2015”. Add dates to your title tags and page headings to improve relevancy.

#6 – Increase CTR using Numbers and specific discounts

Retailmenot shows the exact amount of savings on some of its most popular coupon codes. Starting your page titles off with a phrase like “20% off Godaddy Coupon Codes” can increase CTR in the Google Serps.

#7 – Update your coupon page often

At bare minimum, you should update your coupon pages weekly. Keeping fresh codes is crucial to success in the competitive coupon code industry. Remember to upgrade your title tags and body content as well.

#8 – Monitor rankings with a SERP rank checker

What you measure gets improved. Use Serpbook to track your keyword position rankings in Google. Find out which pages are doing well and which need improvement.

Comments 34

  1. ecouponsinfo October 16, 2015
  2. Muhammad Masood Khan October 22, 2015
  3. indirim kodları November 1, 2015
    • Tarik Pierce January 21, 2016
  4. Raj February 28, 2016
  5. Ayush March 22, 2016
    • Tarik Pierce April 5, 2016
  6. Abhishek April 1, 2016
  7. grabcoupon.net April 2, 2016
    • Tarik Pierce April 5, 2016
      • dicoupon.com May 7, 2016
        • Tarik Pierce January 10, 2017
      • meraz August 20, 2016
  8. Biswanath April 16, 2016
  9. sansaver May 16, 2016
  10. Rohan June 6, 2016
  11. Shibam Kar July 26, 2016
  12. Bruna Tavares August 5, 2016
  13. Rajesh August 12, 2016
  14. David August 30, 2016
  15. Shashank October 9, 2016
  16. Vikram October 21, 2016
  17. Sadiq Ilyas November 25, 2016
  18. Apundir November 28, 2016
  19. Edson Souza December 28, 2016
  20. CoupBox January 10, 2017
  21. Sagar January 13, 2017
  22. DealDB January 30, 2017
  23. Sagar February 14, 2017
  24. Srijay February 23, 2017
  25. param April 8, 2017
  26. Dominic Mondal April 9, 2017
    • Tarik Pierce April 16, 2017

Leave a Reply