Keyword selection is an important part of ranking websites. In my long tail keyword guide, I talked about different ways to find keywords to target.
Once you build a list, you have to decide how many keywords you will use per page. Here’s a few tips to help you find a good balance between SEO and quality content.
- Build your webpages for users: Naturally include your keywords within content to guide users to your call to actions. Never force keywords where they don’t appear naturally
- Focus Your Title on Your Main Keyword: Place your Main Keyword in Your Title to Improve Relevancy and Attract Clicks from the SERPs and social media
- Aim for 3 to 4 core keywords: Dave Cain recommends you aim for 3 to 4 main keywords in your content. If you can find more relevant keywords, then consider upping this number around 8 to 12 keywords.
- Use Modifiers: Add specific modifiers like “Review”, “Month, Year”, “Coupon”, and Brand Names to rank for long tail keyword variations.
- Sprinkle a few LSI Keywords: Brian Dean recommends you add a few LSI keywords to your content. Find these keywords under the Google “Related Searches” tab at the bottom of the page.
The Bottom Line?
So exactly how many keyword should you use per page? Focus your page around 1 main keyword then sprinkle in 3 to 4 related core keywords to boost relevancy. You should have at least 5 keywords per page to get great SEO results.