Youtube is currently the 2nd largest search engine in the world and many marketers and business owners are flocking to the platform in droves to market their content.
Video is projected to be about 80% of online traffic in 2020 so every business needs a strategy to get exposure on Youtube to increase traffic, leads and sales.
In this guide, you’ll learn everything you neeed to know about ranking Youtube videos at the #1 result along with some more tips and tricks.
Use Youtube Suggested Search
One of the easiest ways to find good keywords to target is to use Youtube’s suggested keyword feature.
When you start typing any keywords in Youtube, you’ll get a list of related keywords in the dropdown tab.
This information is a goldmine because Youtube is telling you exactly what people are searching for.
Use these keywords to brainstorm topics and create a video around these keywords is the first step to ranking for your desired topics and niches.
Optimize Your Title & Description
Your title is an important way to let potential viewers know exactly what your video is about.
I’ve experienced the most success using “numbers” in my titles to create a video list post.
Ex. Top 10 Most Beautiful Beaches Around the World
List formats are proven to generate clicks because they tell viewers exactly what they will get.
Next, you’ll want to include at least 200 characters or more about the video in the description box.
The description box helps not only viewers, but tells Youtube’s search bot what topics and keywords surround your video.
I like to include one or two paragraphs about the topic along with some links to helpful resources and my social media accounts.
If you people watch your video, they can find out more about you and/or your company in the description box or click some of your links to visit your website.
Remember to add the “http://” to the beginning of your URLs to make them clickable.