A lot of people think that a good Alexa rank will increase their SEO and boost traffic.
Unfortunately, I must say it doesn’t.
Alexa rank isn’t actually accurate and most bloggers/webmasters don’t often care about it.
There are certain benefits to a lower Alexa rank.
Advertisers and sponsors use Alexa rank to sort websites in many advertising networks. It’s used as a general metric to gauge internet traffic.
When it comes to SEO, I don’t think Alexa is important.
Focus your time on keyword research, site speed, building backlinks and posting fresh content on your website.
Alexa rank is one of the key ranking factor. We must focus on improving it.
It’s good for advertising and social proof. Good point.
Good SEO leads to better traffic to your website and it may boost your alexa rank. So some ppl assume that if a website has excellent alexa it must be having good SEO. Just my thought though.
Thanks and you are right alexa ranking is good for attracting sponsors and advertisers but it’s not beneficial for SEO
Instead Alexa, are there any site that can really give a website rating on Search Engines ? I.e. the rank on Google, Bing etc.
But they said it’s just myth what you said in the article. They clarify the myths in their official blog. You may check it: http://blog.alexa.com/improving-your-alexa-rank/
You are right brother. Alexa determines rank of a website according to site traffic and backlinks. Alexa is not affect Google ranking.
Alexa ranking is a good way to measure if you are in the right track! thats all.
One can very easily manipulate the Alexa rank of any website as its metrics for ranking a site are very basic. This is the reason why I think google would ignore it.
Thank you, but some of my client think alexa rank is important, is there any site/service that can provide data so i can prove to my client that alexa is not relevant to compare website.
Someone have also argued that Alexa statistics alone should not be the only yardstick to measure site statistics. https://www.alternativeadvert.com/eng/blog/how-to-increase-alexa-ranking-or-improve-rank-on-alexa.html
Having lower alexa ranking may help you to increase your site’s authority.. And brand trust to advertisers as well.